Fonds A427 - African Advertisements

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Identity area

Reference code



African Advertisements


  • 1953 - 1957 (Creation)

Level of description


Extent and medium

Scrapbook album of pasted advertisements in a large bound volume

Context area

Archival history

Immediate source of acquisition or transfer

Content and structure area

Scope and content

These advertisements of a wide range of products were published between the years 1953-1957, mainly in newspapers for the African readership at the time.

Appraisal, destruction and scheduling


System of arrangement

An index was compiled on the first pages of the scrapbook, listing all products alphabetically, followed by their relevant page numbers as they appear in the album. Please note the irregular numbering of the pages.

It was for this arrangment that the digitisation of the scrapbook was done on page level, rather than individual advertisements. The name and date of the newspaper are provided underneath each advert in most instances.

Conditions of access and use area

Conditions governing access

Conditions governing reproduction

Language of material

Script of material

Language and script notes

Physical characteristics and technical requirements

Large folio item

Finding aids

Uploaded finding aid

Allied materials area

Existence and location of originals

Existence and location of copies

Related units of description

Related descriptions

Notes area

Alternative identifier(s)

Access points

Subject access points

Place access points

Name access points

Genre access points

Description control area

Description identifier

Institution identifier

Rules and/or conventions used


Level of detail

Dates of creation revision deletion




Accession area

Related subjects

Related people and organizations

Related genres

Related places